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We’ll dive into how to make them later – or you can use the Table of Contents at the top left to skip right on ahead. I should know, because I have absolutely zero design skills and I’ve made GIFs. This makes GIFs ideal for websites, because they take less time to load.īut the best part about GIFs is that there are already a gazillion out there, and you don’t need any kind of design skills to make your own. gif format is intended to output a smaller file size than video (depending on the quality and framerate). GIFs are also typically short loops, and the. This is HUGE if you’re trying to stop someone scrolling through products or a busy social media feed. They can be entertaining or helpful, product-focused or audience-driven. The GIFs you make or choose say a lot about who you are as a business. GIFs can establish tone, foster a sense of community, convey your brand’s POV, and enhance your storytelling. They’re perfect for short attention spans, and make impactful first impressions. The beauty of GIFs for marketing is that they can instantly convey more complex or complete messages than either stand-alone visuals or copy. Let’s just be friends, and make great marketing content! Why use GIFs? Look at how we collectively pronounce other popular file extensions, like. If you want to further go down the rabbit hole, Giphy and Jif once made an entertaining marketing campaign around the debate. However, I stubbornly maintain my stance that it’s a hard ‘G’ the letters stand for ‘graphics interchange format’, not ‘jraffics interchange format’. I only just discovered that the inventor of the GIF himself said it’s a soft ‘G’. GIFs have such widespread popularity that many major GIF apps have been bought by the biggest tech companies: Google owns Tenor, Automattic owns Tumblr (they also own WordPress), and Meta acquired Giphy in 2020 but has now lost a legal battle in the UK and has to sell it. The format was invented by computer scientist Stephen Wilhite in 1987 – yes, GIFs are basically Millennials, and the same age as Dirty Dancing, The Princess Bride, Predator, Guns n’ Roses’ Appetite for Destruction, and Michael Jackson’s Bad. What to know about GIFs and copyright law.Ī GIF (or Graphics Interchange Format file) is a bitmap-type file that supports animation.10 Steps to Pick the Perfect GIF for Your Marketing.20 Ideas for How to Use GIFs in Marketing.
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Without further ado, let’s get to the goods: the benefits of GIFs to your business audience, how to use GIFs in your marketing, and how to make your own GIFs. There are completely serious business use cases that can be helpful, and add new depth to your website, emails, or social media. GIFs aren’t just for personal messages and trendy B2C brands. 300 million GIF searches are done every day on Tenor.It’s the world’s second-largest search engine behind Google Baidu has 218 million daily users, YouTube has 122 million, while Bing reports just 35.5 million.Giphy has over 700 million daily users and serves up over 10 billion GIF results per day.How can you do better than static images without increasing your marketing budget? Enter the GIF. But creating and editing videos takes time and resources that many SMBs just don’t have. We all know that our audiences crave better, more invigorating visual content – look at the meteoric rise of TikTok. If you aren’t using GIFs in your marketing content, you’re missing a massive opportunity that goes way beyond mere reactions and jokes.